Assistant Marketing Manager – EdTech & Study Abroad (Full‑Time, Dhaka)

Active

EdTech, Education

Dhaka

Full Time

Any

Salary Negotiable

Vacancy 1 position

Experience (years) 3 – 5

Education Requirements Bachelor’s or Master’s degree in Business, Marketing, or related field

Salary & vacancy

Salary: Negotiable

1 vacancy

Job Description

Global Pathway Experts Limited is hiring an Assistant Marketing Manager to spearhead its admissions and partnership initiatives in Dhaka. The role blends strategic planning with hands‑on execution, focusing on AI‑enhanced content creation, B2B university liaison, and data‑driven campaign optimization. Ideal candidates will have 3‑5 years of experience in EdTech or study‑abroad marketing, a strong grasp of the student recruitment lifecycle, and excellent English communication skills.

This full‑time position offers a collaborative office environment where you will coordinate with counselors, business development managers, and creative teams to meet intake targets. You will be responsible for translating high‑level goals into monthly action plans, managing university partner relations, and leveraging AI tools for efficient content production. Join GPEL to advance your career in a fast‑growing education sector and contribute to shaping the future of international student mobility.

Requirements

• Experience: 3 – 5 years

Education Requirements

Educational background required:

Bachelor’s degree
Master’s degree (preferred)

Experience Requirements

Relevant professional experience needed:

3-5 years in EdTech, Study Abroad, or Language Training sectors
Hands‑on experience with AI content tools (e.g., ChatGPT, Midjourney)

Qualifications

Essential qualifications for success:

Understanding of the Study Abroad lifecycle (IELTS/PTE, university applications)
Ability to translate strategic goals into monthly execution plans

Skill Requirements

Strategic planning and roadmap execution
B2B partnership management
Content creation for social platforms (FB, IG, TikTok)
AI‑driven content ideation and drafting
CRM and marketing data analysis
Cross‑functional collaboration

Incentive & compensation

Compensation may include performance‑based incentives.

Bonus linked to student intake and lead conversion targets

How to apply for Global Pathway Experts Limited jobs

Follow these steps to apply for the Assistant Marketing Manager vacancy.

Prepare an up‑to‑date resume highlighting relevant EdTech or study‑abroad marketing experience.
Draft a cover letter that demonstrates your strategic thinking, AI tool proficiency, and success in B2B collaborations.
Submit your application via the company’s career portal or email the documents to the contact address provided in the official job posting.

About Global Pathway Experts Limited

Global Pathway Experts Limited (GPEL) is a leading consultancy that assists students in achieving their overseas education goals. Operating from Dhaka, GPEL partners with universities worldwide, offering scholarship information, admissions support, and comprehensive study‑abroad guidance. The company blends technology and expertise to streamline the student journey from test preparation to university enrollment.