Assistant Marketing Manager – Education & EdTech (Dhaka)

Active

EdTech, Education

Dhaka

Full Time

Any

Salary Negotiable

Vacancy 1 position

Experience (years) 3 – 5

Education Requirements Bachelor’s or Master’s degree in Business, Marketing, or related field

Salary & vacancy

Salary: Negotiable

1 vacancy

Job Description

Global Pathway Experts Limited is hiring an Assistant Marketing Manager to bridge strategic vision and operational execution within its education and EdTech business. Based in Dhaka, the role focuses on translating management goals into detailed monthly plans for admissions, B2B partnerships, and product marketing, while leveraging AI tools to enhance content creation and campaign efficiency. Ideal candidates will have 3‑5 years of relevant experience, strong English communication skills, and a proven ability to turn strategic ideas into actionable results.

This position offers the chance to work closely with university partners, develop high‑impact digital content, and drive data‑backed decisions that boost student intake. If you are a proactive marketer with a passion for education and a knack for innovative solutions, apply now to join GPEL’s dynamic team and advance your career in the thriving Dhaka education market.

Requirements

• Experience: 3 – 5 years

Education Requirements

Academic credentials needed for this position.

Bachelor’s degree in Business, Marketing, or related field
Master’s degree (preferred) in a relevant discipline

Experience Requirements

Relevant professional background is essential.

3-5 years of experience in EdTech, Study Abroad, or Language Training sectors
Hands‑on experience with AI tools for content creation (e.g., ChatGPT, Midjourney)

Qualifications

Additional qualifications that will set you apart.

Result‑oriented mindset focused on intake targets
Solid understanding of the Study Abroad lifecycle (IELTS/PTE, university applications)

Skill Requirements

Strategic Planning
B2B Communication
Copywriting
AI Tools Proficiency (ChatGPT, Midjourney, Gamma)
Content Creation for Social Media
KPI Tracking and Reporting
CRM Data Analysis

Incentive & compensation

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How to apply for Global Pathway Experts Limited jobs

Follow these steps to apply.

Prepare an updated CV and a cover letter highlighting your marketing experience in the education sector.
Visit the Global Pathway Experts Limited careers page or contact the HR department for submission details.
Submit your application through the provided channel, ensuring all required documents are attached.

About Global Pathway Experts Limited

Global Pathway Experts Limited (GPEL) is a leading EdTech and study‑abroad consultancy based in Dhaka. The company connects Bangladeshi students with international universities, offering comprehensive services from test preparation to application support. GPEL focuses on innovative marketing strategies and AI‑driven content to expand its reach and improve student outcomes.