Executive, Martech & Lifecycle (Digital Marketing)

Active

Digital Marketing, Education Technology

Banani

Full Time

Salary Negotiable

Vacancy 1 position

Experience (years) 2 – 2

Salary & vacancy

Salary: Negotiable

1 vacancy

Job Description

Shikho is searching for an Executive, Martech & Lifecycle to join its team in Banani, Dhaka. This full-time role is central to executing lifecycle marketing initiatives that drive user engagement and retention for the company’s educational platform. You will leverage tools like CleverTap and Marketo to design and run campaigns across push, email, SMS, and in-app channels, while segmenting audiences based on behavioral data. The ideal candidate comes from a Martech or performance marketing background with 1-2 years of experience, thrives in a startup’s fast-paced setting, and possesses a strong data-driven and ownership mindset.

The position offers a competitive, negotiable salary and a robust benefits package including festival bonuses, medical insurance, and annual leave. Reporting to the Lead of Performance Marketing & Growth, you will work 5 days a week from Sunday to Thursday. Key responsibilities involve planning onboarding journeys, reactivation campaigns, and feature adoption initiatives, while collaborating closely with Product, BI, and Brand teams. If you are passionate about using marketing technology to improve educational outcomes and want a challenging career opportunity in Dhaka’s vibrant EdTech sector, this Executive, Martech & Lifecycle vacancy at Shikho is an excellent chance to grow your career.

Requirements

• Experience: 2 – 2 years

Education Requirements

No specific degree requirement stated.

Experience Requirements

Specific professional experience needed.

Minimum 2 years of relevant experience in Martech, CRM, or paid advertising.

Qualifications

Core competencies for the role.

Strong attention to detail and ability to manage multiple campaigns.
Basic analytical skills for evaluating campaign performance.
Excellent communication and collaboration abilities.

Skill Requirements

CleverTap
Marketo
Audience Segmentation
Lifecycle Campaign Execution (email, push, SMS, in-app)
Performance Monitoring & Analysis
Cross-functional Collaboration
Growth Experimentation

Incentive & compensation

Comprehensive benefits package.

Competitive and negotiable salary based on experience.
Festival Bonus
Group Life & Medical Insurance
Annual Leave and Leave Encashment
Annual Performance Review

How to apply for Shikho jobs

Follow these steps to apply for this Executive, Martech & Lifecycle position.

Please apply through Shikho’s official careers page for the most current instructions.
Prepare a resume highlighting your relevant experience with Martech tools and lifecycle campaigns.
Be ready to discuss your experience in audience segmentation and performance analysis during the interview process.

About Shikho

Shikho is a Bangladeshi education technology startup with a mission to democratize access to high-quality education. It has raised $8 million USD from global venture capitalists, including Learn Capital and Wavemaker Partners, the highest seed-stage funding for a Bangladeshi EdTech company. Shikho builds a holistic learning ecosystem for digitally enabled students across primary, secondary, and tertiary levels, featuring AI-powered tools and content. The company has been featured in Forbes and Bloomberg for its innovative impact on education in Bangladesh.