Senior Executive, Paid Performance & Measurement (Mobile App Marketing)

Active

Advertising, Digital Marketing

Dhaka

Full Time

Salary Negotiable

Vacancy 1 position

Experience (years) 4 – 4

Salary & vacancy

Salary: Negotiable

1 vacancy

Job Description

Shikho, a dynamic EdTech company in Dhaka, is hiring a Senior Executive, Paid Performance & Measurement to spearhead mobile app user acquisition through data-driven paid media campaigns. This role involves executing and optimizing campaigns on Meta Ads, Google Ads, and TikTok, with a focus on installs, re-engagement, and retargeting. Ideal candidates possess 2-4 years of performance marketing experience, strong analytical skills, and a passion for growth in a startup environment. You’ll collaborate with cross-functional teams to scale marketing initiatives and drive measurable results.

The position offers a competitive salary, festival bonuses, and benefits like medical insurance and annual leave. You’ll gain exposure to advanced tools like Firebase and MMPs while contributing to an innovative education platform. This is a prime opportunity for marketing professionals in Dhaka to advance their careers in mobile app marketing and make an impact in the EdTech sector. Apply now to join Shikho’s mission to transform education in Bangladesh.

Requirements

• Experience: 4 – 4 years

Education Requirements

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Experience Requirements

The role demands hands-on experience in mobile app performance marketing.

2 to 4 years of experience in performance marketing or digital advertising.
Proven experience running mobile app marketing campaigns on platforms like Meta Ads Manager and Google Ads.

Qualifications

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Skill Requirements

Strong understanding of mobile user acquisition funnels
Ability to analyze campaign performance metrics (CPI, CPA, CTR, conversion rates)
Experience with A/B testing for creatives, audiences, and campaign structures
Proficiency in app event tracking tools (Firebase, Google Analytics, MMPs like Adjust, AppsFlyer)
Expertise in audience management and segmentation
Strong attention to detail and execution accuracy
Comfortable in startup or agile environments
Ownership mindset with bias toward experimentation
Adaptability to changing priorities

Incentive & compensation

Shikho offers a comprehensive compensation package:

Competitive and negotiable salary based on experience
Festival Bonus
Group Life & Medical Insurance
Annual Leave and Leave Encashment
Annual Performance Review

How to apply for Shikho jobs

As application details are not specified, follow these general steps:

Monitor Shikho’s official careers page or professional networks for application updates.
Prepare a resume highlighting 2-4 years of performance marketing experience, specifically with mobile app campaigns.
If contact details become available, submit your application via email or the provided portal.

About Shikho

Shikho is a Bangladeshi education technology startup on a mission to democratize high-quality education. It has raised $8 million USD from global investors like Learn Capital and Wavemaker Partners, making it one of the highest-funded seed-stage EdTech startups in Bangladesh. Shikho builds a holistic learning ecosystem for students across primary, secondary, and tertiary levels, leveraging technology to enhance educational access and outcomes.